Focusing homegrown expertise to launch Walter & Herbert
Since June 2015, The Tonic has been handling the PR for Walter & Herbert, a stylish eyewear brand which is exclusively designed, manufactured and tested in England. The heritage brand for international eyewear designers, The Optoplast Actman Eyewear Company, Walter & Herbert is an exclusive collection of optical and sun frames.
Heavily targeting the lifestyle media, Tonic helped launch the brand in October 2015 to over 100 attendees including 20 national media and bloggers, including a pre-briefing with Vanity Fair. Media guests included journalists from Stella, Sunday Express & Femail, with the total reach of launch coverage hitting an audience of 80,000.
Subsequent activity include trade and regional profiling and media and blogger reviews. Results included features in YOU Magazine, The Times and Good Housekeeping.