Getting the online butcher on the menu
With excellent credentials in food PR, The Tonic Communications was commissioned to launch online butchers, Great British Meat Company, to the national and regional media, with online outlets a key focus.
Within just one month a ‘Meat Masterclass’ weekly column had been secured in the men’s lifestyle magazine Esquire Online, as well as reviews with influential mummy bloggers. This was complemented by feature length editorial in the regional media and regular product features in the national food and lifestyle press.
In the client’s words:
“We were very impressed with The Tonic Communications – both their creativity and enviable media contacts. As a young, agile business ourselves it is important we work with suppliers who are similarly progressive, and The Tonic stood out as an excellent fit for our business. As we continue to grow our company, building awareness of the brand and securing links to support our SEO activity is essential.”