Putting a national optician in the frame
For over three years, Tonic has been the retained PR agency for national optician Vision Express. PR activity has spanned new product launches, business acquisitions, crisis communications, announcing end of year results, store openings and profiling the importance of regular eye tests, alongside managing brand ambassadors and leveraging the company’s extensive charity partnerships.
The Tonic has consistently delivered strong results, with increases across all measured metrics year-on-year, for the past three years. Based on the past 12 months, proactive PR has reached 664 million consumers generating an AVE of £3.4m and delivering an ROI of 10:1. Cost Per Thousand is 52 pence, which is a 40% decrease from the previous year.