• The Tonic Comms - Julien Macdonald

Show stopping campaign puts national eyes on designer Julien Macdonald

The Tonic Comms was chosen as the lead agency to launch an exclusive collection of eyewear from visionary designer Julien Macdonald.

With a central London event location, The Tonic’s objective was to engage national and consumer media about the range of glasses and provide a glittering showcase in keeping with the Julien Macdonald brand.

A traditional media relations strategy encompassed event PR and product placement, resulting in around 60 media and blogger attendees – spanning trade, national and consumer press. Approximately 50 pieces of coverage were generated, reaching around 11 million consumers, with 100% of coverage including a brand mention.

Contacts

hello@thetoniccomms.co.uk
Nottingham — 0115 853 2198
Newcastle — 0191 229 9702
London — 020 70188598

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© The Tonic Communications

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Registered in England and Wales

Company registration number
8475595
VAT registration number
161 8411 22

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