Show stopping campaign puts national eyes on designer Julien Macdonald
The Tonic Comms was chosen as the lead agency to launch an exclusive collection of eyewear from visionary designer Julien Macdonald.
With a central London event location, The Tonic’s objective was to engage national and consumer media about the range of glasses and provide a glittering showcase in keeping with the Julien Macdonald brand.
A traditional media relations strategy encompassed event PR and product placement, resulting in around 60 media and blogger attendees – spanning trade, national and consumer press. Approximately 50 pieces of coverage were generated, reaching around 11 million consumers, with 100% of coverage including a brand mention.