Newcastle PR

Does the clock change make good business sense?

Written by Georgina

The October clock change from BST to GMT is this weekend. For many of us, it provides the perfect opportunity for an extra hour of slumber on Sunday. But, what are the implications for businesses?

The clock change topic is one of serious interest to our client, natural sleep aid ZenBev. Particularly, looking at how the extra hour can be a negative trigger for disruptive sleep; paving the way for mood swings, irritability and depression.

On ZenBev’s behalf, we undertook a recent study of over 1000 Brits – asking for their views on the subject. More than half of those surveyed felt the time-tampering was unnecessary and 16% of men admitted they’d been late for a meeting as a direct result of the clock change.

Lateness to work or a meeting obviously has a direct impact on the smooth running of a business, but as a one off is unlikely to have any major economic implications. Insomnia and depression however, are a different matter.

Insomnia is thought to affect one in three people in the UK. While occasional insomnia may come and go, persistent episodes can have a devastating impact on a person’s mental health and ability to function normally. Most recently, it was reported, mental health issues cost the UK £70bn a year.

So, what’s the secret to getting and maintaining a good night’s sleep? Dr Craig Hudson from Biosential, the company behind, ZenBev, gives us his top tips:

  • Reduce noise and light distraction
  • Manage bedroom temperature at 21C
  • Exercise during the day
  • Avoid protein three hours before bed
  • Limit intake of alcohol and caffeine
  • Increase carb intake such as bread or cereal in the evening

And his parting advice: “Contrary to what people believe, it’s not possible to ‘bank’ sleep, so the best approach to the clock change is to maintain your sleep routine. Avoid taking a daytime nap or lying in beyond your normal time. Consistency is key to good quality sleep.”

 

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