Case study creation and placement is an an important part of the public relations toolkit, demonstrating to a consumer and business audience that a product or service works.
The Tonic is skilled at getting to the heart of a case study, working closely with the interviewee to get the crux of the hook, yet being sensitive to their wishes, and creating thought-proving features that are aligned to client procedures yet extract the best story for the most relevant media. We do all this while still driving home a brand’s key messages in a timely manner.
From interviewing leads to arranging photography and pitching stories – we have secured proven revenue-generating coverage across national outlets.
See how case studies drove sales for one food intolerance testing company.