Being a digital PR native is a pre-requisite of being part of the Tonic team. With a solid grasp of the tech behind digital, we approach it from a content perspective because providing compelling content that will interest the target audience is the number one strategy to help drive traffic to a company’s website.
We can advise on on-site search engine optimisation, including keyword research, writing copy that is SEO sympathetic and appropriate tagging to maximise performance of a site. Off-site SEO tactics we can employ includes developing compelling articles or bylines, pitching them to high quality external sites and content partners that are authentic and will be viewed favourably by search engines.
The Tonic team’s experience in digital PR includes projects for 888 bingo, 123 Reg and the Great British Meat Company.