With a team comprising former journalists, The Tonic knows better than most, how media relations work and how to manage a story both for the benefit of the client and the news outlet. Our relationships span national news reporters, consumer writers across women’s, men’s and major lifestyle media, regional journalists and contacts within the sectors we specialise in – retail, technology, health & wellbeing, leisure and events, and transport.
We generate quality coverage and our clients frequently appear across national titles such as Daily Express and broadcast outlets like Good Morning Britain and Sky Sunrise.
We can distil complex information into a format relevant for wide range of audiences, crafting key messages and statements, proactively placing exclusive features, developing tailored media hooks, sourcing creative assets, managing photography, and going above and beyond to deliver outstanding results.
Of course good media relations isn’t just about securing positive coverage. It’s about managing media reactively when things aren’t going so well. See Crisis Communications for our track record in this specialist area.