• The Tonic Comms - Media relations

    Media Relations

With a team comprising former journalists, The Tonic knows better than most, how media relations work and how to manage a story both for the benefit of the client and the news outlet. Our relationships span national news reporters, consumer writers across women’s, men’s and major lifestyle media, regional journalists and contacts within the sectors we specialise in – retail, technology, health & wellbeing, leisure and events, and transport.

We generate quality coverage and our clients frequently appear across national titles such as Daily Express and broadcast outlets like Good Morning Britain and Sky Sunrise.

We can distil complex information into a format relevant for wide range of audiences, crafting key messages and statements, proactively placing exclusive features, developing tailored media hooks, sourcing creative assets, managing photography, and going above and beyond to deliver outstanding results.

Of course good media relations isn’t just about securing positive coverage. It’s about managing media reactively when things aren’t going so well. See Crisis Communications for our track record in this specialist area.

Our media relations campaign for a new mobile app landed The Tonic a finalist place in the CIPRide Awards, and we’re the retained PR agency of choice for Vision Express.

Going catwalk crazy for University of Northumbria...

Food for thought? The Tonic launches research into...

Bagging results for retail events at Tesco...

Fake news: Good for social media, bad for PR?

2016 – A tumultuous year for Britain’s...

Global profile for One Direction eyewear

One Direction

Getting the online butcher on the menu

Food PR - Great British Meat Co

Placing Leicester on the map for music

Knockout results for Floyd Mayweather appearance

Floyd Mayweather

Global social app launched with a smile(y)


Cashing in on the news agenda for My Pension...

My Pension Expert

Technology fund invests in excellent results

23 miles

Inspiring innovation with the Newcastle BIPC

Newcastle Business and Intellectual Property Centre

Focusing homegrown expertise to launch Walter &...

Walter Herbert

Showcasing Newcastle as a leader in science and...

Newcastle Science City

Garden designer blossoms thanks to national and...

Jason Loh

Show stopping campaign puts national eyes on...

Julien Macdonald

Working hard for National Apprenticeship Week

National Apprenticeship Week

The Tonic passes the test for food intolerance...

Food intolerance

Blooming eyewear range for national countryside...


Coverage with a cuppa – to raise awareness of...

Macular Degeneration

On the ball PR for blind England football legend

Darren Harris

Picture perfect profiling for national...

Placing vision in focus for National Eye Health...

National Eye Health Week

Putting a national optician in the frame

Vision Express

“Meat” our new client

Food PR - Great British Meat Co

A passion for fashion (and PR): Tonic heads to...

Fashion PR

All the world’s a stage – Tonic shines a light...

Walter Herbert

Christmas in July- planning for the long leads

Nottingham PR

Love is in the air…and on a dual carriageway in...

Newcastle PR

Leicester Music Festival 2014 – what a hit!

Nottingham PR

Last day for New Day – national titles...

New Day newspaper

London 2012 Vs Rio 2016 – who will take gold in...

Newcastle PR

PRoductivity: what can we learn from ...


Media backlash on Helen’s high hems take...

Nottingham PR

Prime Ministers, spin doctors and media management

Theresa May

What brands can learn from Game of Thrones

Game of Thrones

How media shaped the EU debate: will it be ‘The...


Only fools ignore the PR potential of April Fool...

Newcastle PR

FT versus HP – PR spills into news pages

Nottingham PR

Named the worst PR launch in history

Newcastle PR

Have you got PR on the menu?

Newcastle PR

Protect your brand against meme mischief

Newcastle PR

You’re Hired: What can the Apprentice teach us...

Alan Sugar

On the road to business success

Nottingham PR

Nice to meet you 2014…

Newcastle PR

When pedal power meets PR


Are you ROFL at the latest additions to the Oxford...

Nottingham PR

Harry and Meghan – we examine the Royal...

New research reveals how PRs can tap into social...

Press freedom in the digital age: the good, the...

Newcastle PR

Should we blame public relations for Hollywood’s...


Nottingham — 0115 824 8254
Newcastle — 0191 229 9702
London — 020 70188598


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