“A good PR story is infinitely more effective than a front page ad” – Richard Branson.
In his book, entrepreneur Richard Branson said: “Publicity is absolutely critical. A good public relations story is infinitely more effective than a front page ad”.
We couldn’t agree more and at The Tonic Communications we eat, sleep and breathe it. That’s because we’ve been working in the industry for the past few decades and as well as having a finger on the pulse when it comes to digital, we still understand how to tell a good story and create compelling campaigns that can work across earned, owned and paid channels as part of an integrated, hard-working marketing strategy.
We passionately believe that businesses can boost sales, increase share of market and voice, attract the best talent and maximise their success by harnessing a well-planned and expertly executed public relations and marketing strategy.