The ‘I love New York’ famously stylised logo began in 1977 as an advertising campaign to boost tourism in the city. Since then, New York has firmly established itself as the cultural capital of [...]

Good PR agencies help shape the headlines, rather than become the subject of them. Yet this week major multinational consultancy Bell Pottinger had the news spotlight on them for an ‘economic [...]

We live in an age where the ‘Consumer is King’ and as such we hold all the power when it comes to the kind of products, services and brands we choose.  But has this always been the case? When did [...]

The Tonic Communications worked with Vision Express to launch and promote its extensive product range, which includes over 100 designer and exclusive brands. The One Direction eyewear range, for [...]

With only eight days until the Rio 2016 Olympics start and endless negative press, is this the perfect storm for a major crisis? In the weeks leading up to the Olympics, there has been one [...]

Like the many millions of Brits spanning the country, on Monday evening I tuned into the last episode in the current series of Game of Thrones. Don’t worry, I won’t be unveiling any spoilers for [...]

Social media and blogging are an essential part of creating your brand voice and maintaining an online presence, but how do you make sure that consumers find your content in the first place? [...]