In the wake of Earth Day 2018 and the latest media reports regarding the ‘fight against plastic’, this issue has been the subject of great concern across our Newcastle and Nottingham PR agency [...]

My husband is a HUGE NFL fan and last Sunday I happily joined him as he got to watch his team – the Baltimore Ravens – play for the first time at Wembley.  What I didn’t anticipate, other than [...]

We live in an age where the ‘Consumer is King’ and as such we hold all the power when it comes to the kind of products, services and brands we choose.  But has this always been the case? When did [...]

We live in an age where we’re being sold products, brands and lifestyles, even when we’re not aware of it.  Advertising has transcended from television commercials and billboards to the books [...]

TVs, tablets, laptops, kindles, mobile phones – the number of devices that we dedicate ‘screen time’ to are multiplying rapidly. Today, babies play with their parents’ phones, toddlers own [...]

Jason Loh is an award-winning Nottinghamshire-based garden designer who established his business, Jason Loh Designs, when he swapped a career as a property lawyer to indulge in his love for [...]

In January 2015 for a period of three months, The Tonic was brought in to handle PR for Newcastle Science City and Science Central. In addition to helping manage a press call and commemorative [...]

Initially appointed on a six-month contract which was later extended for a further six months, The Tonic was commissioned to regionally promote the work of the Business and Intellectual Property [...]

A fundamental goal of a solid PR campaign is to build credibility, positioning the company as an expert in its industry. The Tonic team has the right relationships and media awareness of where [...]

Brief For over three years, Tonic has been the retained PR agency for national optician Vision Express. PR activity has spanned new product launches, business acquisitions, crisis communications, [...]