Day: 10 September 2020

Food for thought? The Tonic enlisted for launch of medical research to delay Alzheimer’s

Registered charity, The Howard Foundation, commissioned The Tonic Communications for breakthrough launch of medical research. It was based on a pilot trial taking place in Ireland, which indicated that a specific nutritional formula could delay progression of Alzheimer’s Disease. The Tonic worked with scientists, nutritionists and the funding organisation to

Dementia-inspired fashion focus for University PR campaign

The Tonic Communications was commissioned by Northumbria University with a brief to drive a strategy focused on: showcasing student work from Northumbria’s arts, design, fashion and architecture courses, exhibited through the end-of-year shows Northumbria University’s Health and Life Sciences offering University profile raising in the run up to Confirmation and

Data-driven PR highlights politics is a major stress factor for Brits

Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.