By While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Highlighting COVID pain for private physios
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
Food for thought? The Tonic enlisted for launch of medical research to delay Alzheimer’s
Registered charity, The Howard Foundation, commissioned The Tonic Communications for breakthrough launch of medical research. It was based on a pilot trial taking place in Ireland, which indicated that a specific nutritional formula could delay progression of Alzheimer’s Disease. The Tonic worked with scientists, nutritionists and the funding organisation to
Bagging PR for retail events at Tesco
Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to deliver PR for retail events The brief was to plan and deliver activity around the acquisition, managing launches at the re-branded stores. This had to align with an intensive refurbishment schedule that
Media ‘full house’ as The Tonic launches Buzz Bingo clubs
The Tonic delivered a regional PR brief for Buzz Bingo, officially opening clubs across the country with a lead time of just three weeks. VIP guests and and media attended the openings, with the ultimate goal of building the Buzz Bingo brand following a £40 million investment to switch from
Dementia-inspired fashion focus for University PR campaign
The Tonic Communications was commissioned by Northumbria University with a brief to drive a strategy focused on: showcasing student work from Northumbria’s arts, design, fashion and architecture courses, exhibited through the end-of-year shows Northumbria University’s Health and Life Sciences offering University profile raising in the run up to Confirmation and
Data-driven PR highlights politics is a major stress factor for Brits
Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.
Tonic puts eye tests in focus with award-winning case study PR
The Tonic developed a case study PR strategy to promote a Vision Express partnership with Vision Matters for National Eye Health Week 2019. Compelling customer stories were identified to deliver the message of the importance of regular eye tests. The flagship case study The Tonic selected was the story of
Launching North East jobs initiative amid Thomas Cook collapse
The Tonic was commissioned for a B2B campaign after the sudden collapse of Thomas Cook Connect Health quickly mobilised to support those in the North East set to lose their jobs. The community healthcare provider brought together Newcastle College, the North East CIPD, and other businesses. They planned and hosted
