Social media and blogging are an essential part of creating your brand voice and maintaining an online presence, but how do you make sure that consumers find your content in the first place?

Hashtags are an integral part of social media and the key to engaging with potential customers and other businesses so, if you’re looking to promote your brand or company then it’s important to understand how to utilise them.

What‘s the purpose of a hashtag?

In their basic form, hashtags are simply keywords denoted by the ‘#’ symbol and used across social media as a way of searching for relevant content. The internet is saturated with information, so hashtags are useful to find exactly what you’re interested in, and attract the right audience.

They are also vital to expanding your reach and growing your audience, as hashtags immediately make your content visible not only to those who follow you, but anyone who is searching for that keyword.

Should hashtags be the same across all social media platforms?

No! Just like all content, hashtags need to be tailored specifically to the platform you are using. Studies have shown that the below is the perfect recipe for using hashtags on social media.

Social hashtags

What hashtags should I be using?

It’s important to make sure you use relevant hashtags, as those matched to keywords within any content will maximise SEO. There are, however several hashtags that are often searched for. Do your research and find out what your competitors are using, are there any events with specific hashtags, and are there any social conversations that you could be tapping into?

Whilst hashtags are a great way to increase exposure, less can be more. Don’t fall in to the trap of cramming as many as possible into your posts, and instead carefully cherry pick those which are the most relevant to allow those interested to find you.

If you need help with your social media strategy contact us to see how we can help.