Since June 2016, Tonic has provided integrated communications services for Go North East. Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day across Northumberland, Tyne and Wear, County Durham and into Tees Valley.
Providing press office services and strategic consultancy, Tonic works closely with Go North East’s commercial, retail and marketing teams to drive awareness of the region’s biggest bus operator in a meaningful yet creative way.
Activity includes media relations, stakeholder relations, internal communications, copywriting, content development and event support.
In the client’s words:
“We choose to work with like-minded agencies that fit with our fast-paced and innovative style of working and since day one, Tonic has really fit that bill. The team is a great extension to our marketing department.”