Supporting more Real Creative Futures in Nottingham
The Tonic Communications was appointed in November 2014 to handle PR and communications for the Real Creative Futures (RCF) programme. RCF was a partnership comprising Nottingham City Council, Nottingham Creative Quarter, New Art Exchange and NBV Enterprise Solutions, utilising funding from the European Regional Development Fund. Its main objective was to help support new and fledgling creative industries in Nottingham’s NG7 ward.
As no previous communications had taken place for RCF, The Tonic took a very strategic approach to the programme, specifically:
Channels audit – by reviewing all of RCF’s communications channels, Tonic provided recommendations on best use and ongoing practice.
Website – we worked with the web developer to create a new standalone website for RCF including keyword research, web optimisation and the creation of all new content.
Strategy – the development of a six-month PR and communications strategy including in-depth analysis of target BAME and political audiences alongside a working process for communicating with all partners on the programme’s success.
Stakeholder engagement and community consultation – exploring more hard-to-reach audiences and targeting them through personal meet and greets, events and personalised briefings.
Media relations activity to raise the profile of RCF’s events schedule and company milestones and successes.
Social media consultancy included the development of weekly content and a delivery strategy – specifically focused around Twitter and LinkedIn. Plus, a monthly newsletter to share company and partner news and events.
In the client’s words:
“We handed over the project to The Tonic Communications and asked them to lead it. Not only did they exceed all of our expectations but they were innovative and fun to work with – always coming to us with new ideas and techniques.”