Leading home health testing company, Medichecks shared data with Tonic highlighting patterns of stress anonymously revealed by its customers who undertook at-home, stress saliva tests.

The data made for interesting reading, highlighting that stress peaked at key times throughout 2019, when the UK was faced with political uncertainty, specifically around Brexit milestones and changes in Prime Minister.

Tonic packaged up the findings into trends-based news with accompanying graphs which clearly tracked high cortisol levels (a measure of increased stress).

The findings were released in January during the lead up to another Brexit landmark.

The Results:

Media welcomed the timely study findings and a different take on Brexit-specific news.

Coverage reached more than 140 million people, with results in national publications including the Daily Telegraph, Daily Express and the BBC.

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