With food intolerance testing a highly regulated and misunderstood area of healthcare, The Tonic was appointed to one of Europe’s most credible suppliers to drive visitors to the company’s website and bolster sales.


The Tonic secured standout coverage results and delivered to the client a sharp increase in sales by utilising case studies, joining the news debate on clean eating and providing an authoritative industry voice on the contentious subject of intolerances. Coverage was achieved in national titles including MailOnline, Daily Express, The Sun, MSN, Yahoo, Cosmopolitan, Prima and many more; reaching more than 65 million consumers and delivering a cost per thousand (CPM) of just 14 pence.

Crucially, the PR programme successfully supported the growth of the client’s community, with an increase in website traffic from an average of 1,000 visitors per day, to a peak of over 19,000 (+1,800%), directly linked to media outreach.

It received the Silver award in the PR Moment ‘Healthcare campaign of the Year’ 2017.

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JoulesJulien Macdonald