By SpaMedica – which provides medical retina services and is a UK’s largest provider of NHS cataract surgery – enlisted the help of optical health PR experts The Tonic for strategic communications input, and to promote positive news stories from the organisation and its network of 50 hospitals. The Tonic works
Focus on PR for eyewear to restore central vision loss
OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
Nottingham PR firm scores national results for online clinic
Nottingham PR specialists The Tonic was commissioned by online health clinic UK Meds – a portal supplying products for home delivery – following a competitive pitch process. The initial brief was a three-month healthcare PR campaign to support brand activity related to sponsorship of Nottingham Forest Football Club, raise awareness of the
Healthcare comms agency profiles the hidden boost of a COVID summer
One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media To position Medichecks as a leading blood test provider, healthcare comms agency The Tonic interrogated the company’s proprietary data to pinpoint newsworthy data stories. By accessing Medichecks’ records, which covered
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
Shining a light on the ‘Invisible Talent Pool’
The Tonic leads a charity PR strategy for Astriid – a non profit that helps people affected by long-term illness to find flexible employment opportunities After becoming a registered charity, Astriid commissioned The Tonic with a PR brief to help: drive member and employer sign-ups build relationships with charities and
Healthcare public relations put to test by Medichecks
While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Highlighting COVID pain for private physios
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
Food for thought? The Tonic enlisted for launch of medical research to delay Alzheimer’s
Registered charity, The Howard Foundation, commissioned The Tonic Communications for breakthrough launch of medical research. It was based on a pilot trial taking place in Ireland, which indicated that a specific nutritional formula could delay progression of Alzheimer’s Disease. The Tonic worked with scientists, nutritionists and the funding organisation to
