By OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
By PR horror stories: What happens when PR goes wrong?
As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
Why choose a specialist healthcare communications agency?
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
Communicating during COVID – The Tonic’s lockdown showcase
Communicating during COVID-19 presented challenges to many businesses. The Tonic helped its clients navigate the noisy media landscape, developing newsworthy content that achieved national results. Check out what we’ve been up to since the pandemic hit, in this short video… This showcases how: Communicating during COVID is important – your
Times Radio debuts with PM as guest
Broadcast PR is a key part of what we do, so we dive in to the launch of the latest national radio station Times Radio is a new national speech radio station that launched on Monday 29th June – and featured Boris Johnson giving the first broadcast interview since his
The ‘F’ word (furlough!) and other ways coronavirus has changed our language
We’re living in unprecedented times, and we know it. Such has been the impact of the global pandemic that everyday life has been turned on its head. So it’s not surprising that our language has had a surprise overhaul too. The Oxford English Dictionary usually makes its updates each quarter.
Lack of trust, funding issues and jobs in jeopardy – the future of UK media?
Two important Commons committee meetings have discussed the future of broadcasting and journalism, with worrying conclusions. It comes as the Guardian publishes a report from Oxford University showing that the public’s trust in media has ‘fallen off a cliff’ in the past five years. In case you missed it –
PR Week ranks The Tonic Top 40 healthcare agency
A Nottingham PR and content agency marking eight years in business has been highlighted as the best consultancy in the Midlands for its healthcare expertise. The Tonic Communications – head-quartered in the Lace Market since it was founded in 2013 – is named by industry bible, PR Week, in the
