By The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
Food for thought? The Tonic enlisted for launch of medical research to delay Alzheimer’s
Registered charity, The Howard Foundation, commissioned The Tonic Communications for breakthrough launch of medical research. It was based on a pilot trial taking place in Ireland, which indicated that a specific nutritional formula could delay progression of Alzheimer’s Disease. The Tonic worked with scientists, nutritionists and the funding organisation to
Bagging PR for retail events at Tesco
Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to deliver PR for retail events The brief was to plan and deliver activity around the acquisition, managing launches at the re-branded stores. This had to align with an intensive refurbishment schedule that
Dementia-inspired fashion focus for University PR campaign
The Tonic Communications was commissioned by Northumbria University with a brief to drive a strategy focused on: showcasing student work from Northumbria’s arts, design, fashion and architecture courses, exhibited through the end-of-year shows Northumbria University’s Health and Life Sciences offering University profile raising in the run up to Confirmation and
Tonic puts eye tests in focus with award-winning case study PR
The Tonic developed a case study PR strategy to promote a Vision Express partnership with Vision Matters for National Eye Health Week 2019. Compelling customer stories were identified to deliver the message of the importance of regular eye tests. The flagship case study The Tonic selected was the story of
Serving up standout results for Veganuary
The UK’s leading home healthcare testing company Medichecks asked Tonic to raise the profile of its wellness tests in Veganuary. The strategy was to tap into mainstream healthcare moments, where the brand could have a voice with an authentic, expert offering. Veganuary 2020 was one of these moments. With over
