Healthcare PR: keeping your brand in peak condition
Partner with a reliable, PR Week-recognised healthcare PR agency. The Tonic Communications has you covered.
As specialists in healthcare PR, we help brands, businesses, and industry pioneers shape conversations, build reputations, and drive real engagement.
We have a strong track record across optical, wellness, medtech, diagnostics, B2B, and consumer healthcare plus more – crafting compelling campaigns that inform, influence, and inspire.
Whether launching groundbreaking technology, supporting healthcare professionals, or engaging the public, we turn complex narratives into clear, impactful messaging.
Our expertise and results have earned us recognition among the very best— being named a Top 40 Healthcare PR Agency by PRWeek. Backed by deep sector knowledge and a passion for storytelling, we create campaigns that don’t just get seen, but make a difference.
Our strategic approach has:
- Launched a groundbreaking surgical procedure with a prime-time feature on Sky Sunrise, bringing medical advancements into living rooms across the UK.
- Placed real-life health stories alongside industry leaders, including a powerful case study featured with Matt Baker on BBC One’s The One Show.
- Delivered standout national and lifestyle media success, including a high-profile wellbeing campaign showcased on Good Morning Britain.
Sensitive storytelling
We know what makes a good story—and just as importantly, when to tell it. Always aligned to the news agenda, we proactively identify opportunities to piggyback on awareness days, industry events, policy announcements, and breaking news, ensuring our clients stay relevant and at the forefront of conversation.
We’ve delivered impactful campaigns for Veganuary, Childhood Cancer Awareness Week, National Migraine Week, Macular Week, National Eye Health Week, and Stoptober, plus many more, ensuring vital health messages reach the right audiences.
The healthcare sector is fast-moving, with new developments, innovations, and challenges emerging constantly. We help our clients navigate this dynamic landscape, providing strategic counsel on the best course of action. We recognise the industry sensitivities and ensure that every campaign is not just impactful, but also responsible, ethical, and aligned with industry standards.
How we define success
Our success metrics are wedded to your business goals, and at the outset we’ll agree with you KPIs. These could include:
- Increase in traffic to a website or landing page
- Links in online coverage
- Referral traffic
- Key message penetration in media coverage
- Event attendance or sign ups
- Positive editorial in specified media titles
- Interviews scheduled
- Reach/volume/value of coverage
- Sentiment of editorial
- A benchmark Cost Per Thousand (CPM)
- Change in SERP ranking
- Increase in enquiries and ultimately sales