In The Tonic Comms Blog

At The Tonic, we’re proud to have our Nottingham PR office bang in the heart of the Creative Quarter. We instantly fell in love with the Georgian building on High Pavement, with its sash windows and original features, when we were scouting the city for a place to call home. It is in the Lace Market, which as well as a prime location for the city’s bar scene (is it Friday yet??), is also a thriving hub for business growth, accommodating a glut of creative organisations we’re chuffed to count ourselves among.

The Creative Quarter has a varied mix of businesses; all backed by an environment that helps its industries flourish and grow by nurturing innovation. The focus is on ‘economic gardening’, a development model that embraces the idea that entrepreneurs drive economies.

As national PR specialists we’re often on the move, travelling up and down the country but in a nod to our Creative Quarter companions, we checked out the recent Hockley Hustle.  It is Nottingham’s much loved multi-venue charity music event, which made a comeback after three years away earlier this month.

Spread across 40 venues within the Hockley area, with 400 bands and musicians and the £10 ticket profit going to local charities – what’s not to love?  This year’s Hustle was a great success, hopefully rivalling past years where the bash has made over £65,000 for local charitable causes. With a scene to appeal to everyone and more than six different genres, the Hustlers went all out to accommodate all music lovers.

With the Hustle whetting our appetite, we’ll be sure to look up the calendar of events scheduled right outside our Nottingham front door. And we kindly suggest you do the same. To find out more visit: