For many of us, social media is the first thing we check when we wake up in a morning, and Instagram has become one of the most popular social networking sites today with 700 million monthly active accounts. Perfect for visual storytelling, Instagram is the ideal social media platform for fashion brands who want to share eye-catching brand assets while driving sales.
So, for any fledgling fashion retailers, here are our top tips to promote your wares on Instagram:
Bring your brand personality to life
It’s important your Instagram profile reflects your brand’s personality and is visually appealing for followers. As such, Instagram should be considered as a platform for miniature blog posts so it’s important to positively sell your brand as well as your products. One tactic is to use relatable quotes and pictures to create a mutual interest between your brand and the target consumer.
Missguided’s Instagram account is a great example of a brand showing its personality. Following a pink theme throughout the page, the creation and posting of informal posts appeals to the brand’s young demographic.
Draw your customers in with striking imagery
To keep bringing followers back for more and to attract new ones to your account, using compelling imagery is essential. Try strategically arranging the posts to create a visual pattern and for consistency, maintain the same filter throughout all your posts. Herschel Supply Co does this really well. Quite regularly it cleverly posts individual pictures which together create one standout shot. Aspirational, well-shot images like these are not only visually appealing but they also help drive customer engagement.
Create a community
Instagram changed the way in which brands connect with consumers. In fact, it is safe to say fashion brands and consumers can now form a closer bond than ever before because of the channel as it allows communities to form.
Asos has successfully created a community through its Instagram. By creating the hashtag ‘#asseenonme’, Asos customers can post pictures of their purchases on Instagram so other people can find their outfits. The hashtag also links up to its website so it becomes easy for the customer to find the outfit they love.
This is an ideal tactic for any brands to follow. Create your own hashtag and use it in your posts and across your wider marketing materials. Hashtags allow the consumer to personally connect with a brand, while building momentum and buzz around your products, with your target audiences.
If you’re launching a new product, brand or service, at The Tonic Communications we can help define the best social media strategy to meet your objectives. Contact us to find out more.