The Tonic’s Media Masterclass:
communicate effectively under pressure
Media training tailored to your industry and brand, delivered by former journalists and experienced PR experts.
Your company is in the spotlight and you need to make a positive impact – but who can your trust to be on that phone call, or in front of the camera, speaking to the journalist who has your reputation in their hands?
In today’s media landscape, a single interview can shape public perception of your brand.
It might be that you are handling a difficult subject matter, making an important announcement or showcasing something brilliant your company is behind.
Whatever the story, it’s vital you make the most of the opportunity.
What is The Tonic’s Media Masterclass?
Designed to help leaders and spokespeople look good and feel confident when talking to journalists, our media interview training will prepare you to effectively communicate key messages under pressure – getting it right first time.
Using our team of former journalists, we go beyond surface-level media coaching for executives.
We leverage our deep understanding of the media industry and your organisation to prepare you for real-world scenarios, ensuring you’re ready to handle even the most challenging questions with poise and authenticity.
Whether it’s a live TV interview preparation, a podcast appearance, or a press conference, our broadcast media training has you covered.
Each media training package is bespoke, because so are you.
What’s covered?
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Fail to prepare = prepare to fail
It starts with understanding your brand, landscape and people, and covers:
- Meeting with you to discuss the brief, ambitions, tone of voice and any media opportunities or activity on the horizon, allowing us to design a tailored masterclass agenda
- Developing a training proposal in line with your location, resources and budget
- Auditing past interviews and media opportunities, surveying your spokespeople options, and understanding individual strengths and weaknesses
- Doing our homework so we understand specific concerns around media interviews or approaches and subjects/areas you might be challenged on
- Scenario planning for a range of possible stories, to form the basis of the media communications skills
On the day masterclass:
Led by your priorities, our press interview techniques training would cover:
- Media message development – sharing impactful messages that resonate with your audience, talking in powerful soundbites (giving the press what they want) and steering the conversation back to what you want to talk about
- On-camera training – from vocal delivery to posture and body language
- Handling tough questions – Giving you clear strategies to manage sensitive or challenging questions calmly without losing credibility
Crucially, at Tonic, we know the best way to learn is by doing, which is why our media training is designed to feel as realistic as possible. From speaking down the line, or on location, our trained journalists will put you through your paces in as-real media scenarios. The shape and design of the course will be adapted dependent on your optional extras e.g. film crew hire/studio hire.
Ongoing support:
- On the day you will receive immediate feedback to take forward into each new task (including watching/listening to your own performance)
- After the training day, each individual will be given bespoke feedback and supporting guidebooks to help you review and practice
- The Tonic team remains on hand to provide strategic advice or help with any follow up questions
- Media liaison around specific opportunities, including briefings and interview management, can be bolted on post training.
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Media training isn’t just for the CEO!
Having a range of spokespeople readied through media skills development means you can match the right person to the journalist request, for the best outcome.
Plus you have options in case media interviews land when the CEO is unavailable.
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FAQs: Media Masterclass Services
Who is The Tonic Media Masterclass for?
The Tonic’s Media Masterclass is ideal for senior leaders, comms teams, anyone who might represent your brand or potentially face media scrutiny. Considerations:
- To get the most out of the training session, we recommend keeping the groups small (maximum four people).
- The training is intense and we want to make sure each participant gets considerable attention to get the most out of the day.
- We can also offer 1:1 training.
At Tonic, we recommend that all company senior leadership teams conduct basic media training. They are champions for your company goals, and hold indepth organisational knowledge – meaning they’re the perfect candidates to act as spokespeople.
It is our ambition to support you and your team as thought leaders. By helping you look good and sound good, the story you tell will be compelling. It’s great for the team, great for exposure and ultimately great for business.
Why choose The Tonic for media training?
Our unique advantage lies in our blend of PR expertise and journalistic insight. Our trainers have real-world experience on both sides of the camera, giving you an insider’s perspective on what the media is looking for and how to deliver it.
Whether you’re preparing for a high-stakes interview or just want to improve your media presence, The Tonic’s Media Masterclass equips you with the skills, confidence, and strategies you need to make a powerful impression.
Contact us to find out more about options and pricing. We’d love to speak to you.
How much does media training cost?
Contact us to find out more about options and pricing. We’d love to speak to you.
What’s included in media training?
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Why is media training important?
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Do I need to be a retainer client to utilise The Tonic Media Masterclass?
No, we support organisations on a project and retainer basis and encourage businesses to get in touch with us to find out more about how we can help. Our training packages are custom-made to the unique needs of your brand.
