SpaMedica – which provides medical retina services and is a UK’s largest provider of NHS cataract surgery – enlisted the help of optical health PR experts The Tonic for strategic communications input, and to promote positive news stories from the organisation and its network of 50 hospitals.
The Tonic works closely with SpaMedica’s in-house comms team and Board, highlighting the company’s dedication to patient care and quality, and its position as the UK leader in NHS cataract surgery provision.
The award-winning PR agency ensures this key messaging runs across all media activity, including corporate news, thought leadership and additional campaigns (e.g., consumer survey stories), as well as the profiling of new site openings, award success and the development of patient case studies.
To date, The Tonic has secured coverage for SpaMedica in Daily Express, Woman’s Weekly and other national outlets, as well as across numerous trade titles and leading regional press, including Bournemouth Daily Echo, Yorkshire Post, Lancashire Post, Stoke Sentinel and many more – achieving a total reach of more than 50 million in the past year.
Gemma Fielding, Marketing & Communications Manager for SpaMedica said:
“The team at The Tonic is fantastic at what they do and have helped SpaMedica to secure positive press coverage in a range of high-profile industry and regional titles.
“They know exactly how to frame and position the news we share with them and can adapt their approach to suit a variety of audiences. They’re always on hand to provide strategic advice or act as a sounding board, and it’s wonderful to work with an agency that takes the time to really get to know us and our brand.
“While we try to plan our PR in advance, if a story crops up, we can rely on The Tonic to be flexible and work around us and, with their ‘right first time’ approach, we know their work will always be of a high calibre. Their attention to detail is fantastic and their messaging is always on point – attributes that aren’t always easy to find!
“More than that, they’re just genuinely lovely people – ethical, professional, and personable too. If you’re looking to out-source any/all elements of PR, ‘The Tonic’ live up to their name and provide an excellent solution! I can’t recommend them highly enough.”
The Tonic’s optical health PR portfolio is extensive, working with eye health charities such as the Glaucoma Association, Childhood Eye Cancer Trust and Macular Society, in addition to optical brands such as Vision Express and OXSIGHT.
If you are an optical health brand looking for PR support from a trusted, UK-ranked agency, get in touch with our team today.