The sharing of information within a business is a crucial element of a holistic comms strategy, and at The Tonic we can offer senior internal communications and stakeholder relations experience. Our corporate communications track record includes:

• Managing significant acquisition activity on behalf of national brands
• Devising and implementing complex trading results strategies
• Developing staff communications for a major organisational change incorporating redundancy and a review of employee remuneration
• Compiling information and briefings for MPs and Councillors to rally organisational support
• Being a lead partner for a client’s national CSR project spanning six charities, reporting to key parties and maximising positive results from the strategic collaborations
• Writing and editing stakeholder magazines and newsletters
• Engaging target businesses to build partnerships for mutual benefit
• Developing packages and securing sponsorship from corporate partners
• Creating high-level stakeholder relations strategies

When the media comes calling, it’s imperative to have a company spokesperson – or spokespeople – who know the subject matter inside out, but are also experienced in how to best manage a range of interview scenarios. At The Tonic we have extensive experience in managing media interviews, and can offer a number of bespoke training packages. These can be studio-based or at your premises, and will offer practical tips, such as:

• Interview preparation: selecting key messages and sticking to them
• Use of facts alongside anecdotes/examples
• Avoiding hypotheticals and jargon
• Non-verbal communication dos and don’ts
• Tactics to steer an interview
• The technique of ‘signposting’
• Why you should avoid ‘no comment’

Whatever your corporate communications challenge, the Tonic team is keen to find out more. Get in touch to find out how we could help.

Walter HerbertAlan Sugar