The importance of Corporate Social Responsibility (CSR) cannot be underestimated. Over 90% of the world’s largest 250 companies now publish annual CSR reports, and research reveals that 55% of consumers are willing to pay more for products from socially responsible companies – demonstrating how being a good corporate citizen can impact the bottom line.
The Tonic has helped clients identify charity partners and agree scope of activity, project managing collaborations right through from conception to execution.
The Tonic’s support for a CSR strategy for a national retailer has helped it win a number of national plaudits, including the Corporate Engagement Awards and National Corporate Social Responsibility Awards, plus recognition from the Chartered Institute of Public Relations (CIPR), Public Relations & Communications Association (PRCA), Chartered Institute of Marketing (CIM), Charity Times, Retail Week and Marketing Week.
To find out how we could help you develop an award-winning CSR strategy, contact our team.