A fundamental goal of a solid PR campaign is to build credibility, positioning the company as an expert in its industry. The Tonic team has the right relationships and media awareness of where commentary pieces can be pitched to reach relevant audiences. There are two processes we use to secure standout thought leadership results.

• Proactive pitching, submitting a range of synopses on key themes to relevant media titles to secure bylined articles. Once content is confirmed and will be accepted, The Tonic will draft for client consideration.
• Reactive thought leadership to piggyback on emerging debates around the relevant issues that can gain valuable share of voice above competitors.

We work with our clients to identify commentary topics that can gain cut-through of their key messages, and we’ve extensive experience in this field. See our thought leadership success for Tonic clients My Pension Expert, Two-time Paralympian Darren Harris, and Vision Express.

Walter HerbertJason Loh