While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
We’re living in unprecedented times, and we know it. Such has been the impact of the global pandemic that everyday life has been turned on its head. So it’s not surprising that our language has had a surprise overhaul too. The Oxford English Dictionary usually makes its updates each quarter.
As Ministers yesterday announced a further ‘minimum’ three-week extension to the coronavirus lockdown, I reflect on the first four weeks of social isolation. March 23rd 2020 will go down in history as the date the Prime Minister addressed the nation and told us all to stay indoors – unless you