By While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Highlighting COVID pain for private physios
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
Communicating during COVID – The Tonic’s lockdown showcase
Communicating during COVID-19 presented challenges to many businesses. The Tonic helped its clients navigate the noisy media landscape, developing newsworthy content that achieved national results. Check out what we’ve been up to since the pandemic hit, in this short video… This showcases how: Communicating during COVID is important – your
The ‘F’ word (furlough!) and other ways coronavirus has changed our language
We’re living in unprecedented times, and we know it. Such has been the impact of the global pandemic that everyday life has been turned on its head. So it’s not surprising that our language has had a surprise overhaul too. The Oxford English Dictionary usually makes its updates each quarter.
Life in lockdown – what will we learn?
As Ministers yesterday announced a further ‘minimum’ three-week extension to the coronavirus lockdown, I reflect on the first four weeks of social isolation. March 23rd 2020 will go down in history as the date the Prime Minister addressed the nation and told us all to stay indoors – unless you
