By In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
Bagging PR for retail events at Tesco
Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to deliver PR for retail events The brief was to plan and deliver activity around the acquisition, managing launches at the re-branded stores. This had to align with an intensive refurbishment schedule that
Media ‘full house’ as The Tonic launches Buzz Bingo clubs
The Tonic delivered a regional PR brief for Buzz Bingo, officially opening clubs across the country with a lead time of just three weeks. VIP guests and and media attended the openings, with the ultimate goal of building the Buzz Bingo brand following a £40 million investment to switch from
