As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
The Tonic delivered a regional PR brief for Buzz Bingo, officially opening clubs across the country with a lead time of just three weeks. VIP guests and and media attended the openings, with the ultimate goal of building the Buzz Bingo brand following a £40 million investment to switch from
The Tonic developed a case study PR strategy to promote a Vision Express partnership with Vision Matters for National Eye Health Week 2019. Compelling customer stories were identified to deliver the message of the importance of regular eye tests. The flagship case study The Tonic selected was the story of
The Tonic was commissioned for a B2B campaign after the sudden collapse of Thomas Cook Connect Health quickly mobilised to support those in the North East set to lose their jobs. The community healthcare provider brought together Newcastle College, the North East CIPD, and other businesses. They planned and hosted