By As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
Why choose a specialist healthcare communications agency?
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
Blooming good PR for Joules product launch
The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product
