By Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
Healthcare public relations put to test by Medichecks
While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Data-driven PR highlights politics is a major stress factor for Brits
Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.
Serving up standout results for Veganuary
The UK’s leading home healthcare testing company Medichecks asked Tonic to raise the profile of its wellness tests in Veganuary. The strategy was to tap into mainstream healthcare moments, where the brand could have a voice with an authentic, expert offering. Veganuary 2020 was one of these moments. With over
Is being vegan the secret to good health?
Tonic Co-founder Georgina blogs about her vegan experience Anyone who knows me knows I love my food. I love to eat out and cook, so with a New Year’s resolution in mind, I liked the idea of challenging myself to be a bit more adventurous in January. Trialling vegan recipes and seeing how readily accessible vegan
