While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up to provide healthcare PR services to Medichecks It managed communications around the launch of home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual
Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.
The UK’s leading home healthcare testing company Medichecks asked Tonic to raise the profile of its wellness tests in Veganuary. The strategy was to tap into mainstream healthcare moments, where the brand could have a voice with an authentic, expert offering. Veganuary 2020 was one of these moments. With over
Georgina Phillips, Director, The Tonic Communications blogs about her Veganuary experience Anyone who knows me knows I love my food – I love to eat out and cook/bake, so with a New Year’s resolution in mind, I liked the idea of challenging myself to be a bit more adventurous this January; trialling vegan recipes and seeing