While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up to provide healthcare PR services to Medichecks It managed communications around the launch of home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual
Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.