The UK’s leading home healthcare testing company Medichecks asked Tonic to raise the profile of its wellness tests in Veganuary. The strategy was to tap into mainstream healthcare moments, where the brand could have a voice with an authentic, expert offering. Veganuary 2020 was one of these moments. With over
Is being vegan the secret to good health?
Tonic Co-founder Georgina blogs about her vegan experience Anyone who knows me knows I love my food. I love to eat out and cook, so with a New Year’s resolution in mind, I liked the idea of challenging myself to be a bit more adventurous in January. Trialling vegan recipes and seeing how readily accessible vegan