Vision Express

Hitting the road for safe driving campaign

In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness

Putting national retailer in the frame

The Tonic was the retained PR agency for optician Vision Express for eight years A wide-ranging brief saw the agency: Launch the retailer’s Oxford Street flagship store with ambassador and chef Heston Blumenthal Manage trading announcements and acquisitions, including a Competitions & Markets Authority investigation Introduce new product ranges to