By The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
Putting national retailer in the frame
The Tonic was the retained PR agency for optician Vision Express for eight years A wide-ranging brief saw the agency: Launch the retailer’s Oxford Street flagship store with ambassador and chef Heston Blumenthal Manage trading announcements and acquisitions, including a Competitions & Markets Authority investigation Introduce new product ranges to
Bagging PR for retail events at Tesco
Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to deliver PR for retail events The brief was to plan and deliver activity around the acquisition, managing launches at the re-branded stores. This had to align with an intensive refurbishment schedule that
Tonic puts eye tests in focus with award-winning case study PR
The Tonic developed a case study PR strategy to promote a Vision Express partnership with Vision Matters for National Eye Health Week 2019. Compelling customer stories were identified to deliver the message of the importance of regular eye tests. The flagship case study The Tonic selected was the story of
