It won’t be long until our attention turns to the Tokyo 2020 Olympic and Paralympic Games, but before this summer can cross the finish line, The Tonic Communications is focused on an exciting new sporting event which is set to place a national spotlight on North Tyneside.

As PR partner to the first-ever Mouth of the Tyne Aquathlon – brainchild of North East running club, North Shields Poly, we’ve been putting our leisure and events experience into practice and rallying up our regional media contacts to promote the competition.

Starting at 7.30am on Sunday 18 August, the challenge begins on the beautiful beach at Tynemouth Haven. Competitors will undertake a 750m swim, with two laps of a swim course in the mouth of the Tyne, before donning their running shoes to cover an iconic 5km race route, incorporating Collingwood Monument, North Shields Fish Quay and Tynemouth Priory, before the home straight along Tynemouth Pier.

And with over 120 athletes of all abilities expected to compete, it isn’t just the participants and local news outlets taking interest – here at The Tonic, we’re also a proud sponsor of the British Triathlon Federation-permitted event, offering cash prizes to the three male and female podium winners.

Our director and agency co-founder Georgina Phillips, explained: “The North East has a burgeoning sport scene thanks to landmark events like the Great North Run and Blaydon Race, and we’re really excited to get involved with the Mouth of Tyne Aquathlon which is sure to put the area on the map as a swim, run hotspot.”

Organisers have worked closely with local authorities and businesses to ensure the day goes smoothly, securing further sponsorship from Equilibrium Sport Massage Therapy, while volunteer rescue charity, Red Seal Rescue will provide water cover.

Neil Dick from North Shields Poly, said: “Many of our members compete in triathlons and multi-sports in the UK and internationally and we felt an event on home turf with Tynemouth’s stunning backdrop and landscape offers the perfect terrain for an aquathlon. We are also thrilled that in this, our first year, we’ve been chosen as the host event for the regional aquathlon championship.

“We’ve been overwhelmed by the support we’ve received to get the aquathlon off the ground, including North Tyneside Council and Port of Tyne Authority, to name just a few, and momentum is really building – there are only a handful of spaces still available for anyone who wants to participate.”

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Best of luck to everyone involved!