Travel & Transport PR

Our experience in transport PR spans

  • the fast-paced world of motorsport
  • contentious subjects such as congestion charging and use of alternative fuels for green travel
  • the impact of travel choices on air quality and carbon emissions, as governments commit to zero net carbon targets
Thomas Cook collapse B2B campaign to secure jobs
Experiential activity for Tonic's Road Safety Week PR campaign Eye Tests Save Lives
BBCs Dan Walker takes part in safe driver campaign at the Vision Van
Go North East buses work with The Tonic as their content agency

HydroFLEX train is one project Tonic is communicating green transport for
Charity cycle ambassadors Bryan Steel and Darren Harris

A track record in communicating green travel

Championing sustainable and green travel options are at the heart of the The Tonic team’s transport PR expertise. The team has

  • supported client Luxfer to raise awareness of its role in the UK’s first hydrogen train
  • helped Translink to awards success
  • launched public transport initiatives for Newcastle City Council
  • been the driving force behind communications for Go North East buses, including its green travel credentials

The Tonic recently secured over 100 pieces of coverage for a ‘Stop Look Listen’ campaign. It raised awareness of the risks posed by electric cars to the visually impaired due to silent engines, which legislation will tackle in 2021.

Other recent successes include national campaigns for Road Safety Week, work with the Road Haulage Association and leading motor insurer Aviva.

Tonic co-founder Georgina managed PR for car-manufacturer ŠKODA – handling everything from new vehicle launches and fleet sales to supporting dealerships and flying journalists to rallies and shows across the globe. As a communications lead on a Transport Innovation Fund project, she managed high-profile stakeholder and community consultation activities, alongside partners including the Department for Transport.

We’re adept at cross-partner and cross-initiative working and our results-focused approach always exceeds objectives. Find out more by getting in touch.