Health and wellbeing are always near the top of the news agenda – along with our clients thanks to The Tonic’s years of experience in the specialist healthcare PR sector.
We’ve launched a surgical procedure via a sofa segment on Sky Sunrise, generated healthcare PR case study coverage across the nationals and lifestyle glossies and had our client’s eye health campaign promoted on Good Morning Britain.
For a food intolerance testing provider our targeted three-month PR strategy to health-conscious females resulted in over 120 pieces of coverage, a reach of more than 65 million consumers and a cost per thousand (CPM) of 14 pence.
Our work has been featured as part of Childhood Cancer Awareness Week, National Migraine Week, Macular Week, National Eye Health Week and Stoptober, among others. So if you’ve got a health or wellbeing product that deserves to be centre stage, you can reach us here.