A UK PR agency helping companies who are making a positive difference to the world
At our PR agency, delivering results is what drives us every day. But what gets us up in the morning? Agency co-founders Georgina and Kelly set up The Tonic after working for more than 20 years apiece for leading UK and international agencies.
We know PR can be a demanding lark, but is work hard/play harder and a win-at-all-costs mentality the right environment to get good work done? We thought not.
So, The Tonic was formed, with the aim to work with brands and businesses looking for a PR partner that is transparent, committed and delivers. Crucially, we wanted to work with organisations that are making a positive difference to the world we live in.
That’s quite broad. So, we narrowed it down slightly, to:
Companies and brands that are making the world a better place, through ethical health and wellbeing solutions, responsible leisure and retail and sustainable transport and travel.
Ethical is key here. We treat our team, clients, suppliers and others with fairness and honesty, and we hope they return the favour.
Our Values
We believe that the most successful collaborations are driven by shared values. Here are our agency values, which are at the very heart of everything we do, underpinning how we approach our work, through to how we recruit our team.
A Tonic person...
Is positive
We have a can do attitude, we’re solution not problem focused, we’re enthusiastic, we’re hands-on, we help out, and we go the extra mile to add value.
Explores
We’re naturally inquisitive and we challenge each other and our clients. We think big picture, while also being detail-driven. We push the boundaries and find creative solutions to help meet our clients’ goals. We persevere and we find new ways to exceed expectations. We will do what it takes to truly understand a brief and nail it. We use our initiative and share our knowledge.
Is efficient
We sell time (and expertise) to our clients, so it’s crucial we instill efficiency in all areas of our work. We track time and budgets diligently. We don’t dawdle. Because being efficient means results are at the very heart of what we do.
Is accountable
We can be relied upon as trusted PR consultants. We don’t deal in ‘smoke and mirrors’. We value transparency in all of our work and own our actions. We raise hands, not point fingers. We are honest in all of our dealings with clients and colleagues. We don’t deflect.
To learn more about our work, check out our case studies or get in touch to chat with Tonic co-founders
Georgina is a seasoned PR professional with experience spanning B2B and B2C communications. She has worked with brands including Skoda UK, Hilton Hotels, the Go Ahead Group, Barclaycard and the Army.
Georgina has managed communications for small, disruptive firms and larger integrated agencies across the UK.
This equipped her with a sound understanding what makes good PR and how to deliver true ROI.
Georgina proved her value in agencies at senior director level, leading and inspiring teams and overseeing client strategies before co-founding The Tonic in 2013.
A trained journalist, Kelly began her career at one of the UK’s largest universities, before heading into agency land with globally-renowned Porter Novelli. Here, Kelly gained an impressive client list including PepsiCo, Diageo, Frucor Beverages, P&O Cruises, Wrigley’s, Visa and 3 mobile. The agency’s sponsorship specialist, she worked with brands to maximise return for high profile endorsements. This included Visa’s FIFA and Rugby World Cup sponsorships, plus 3 mobile’s music, TV and sporting partnerships (Rihanna and Chris Brown tour, Project Runway, & MTV).
Back on home soil, Kelly held management roles in two UK agencies before co-founding The Tonic.