Leisure and retail PR that drives footfall, engagement and sales
We offer retail and leisure PR services that get results. Brands all across the UK trust us for a reason.
Our award-winning leisure and retail PR expertise is built on strong media relationships, deep industry insight, and a track record of delivering activity that increases brand visibility, drives footfall, and boosts revenue.
We work closely with leading trade titles securing exclusive features and high-profile industry coverage. Our work with Vision Express helped clinch a coveted shortlist spot at the Retail Week Awards for two consecutive years—proving we know what it takes to get brands noticed by both industry leaders and consumers.
And we don’t just follow the conversation—we drive it forward. On behalf of our clients, we create exclusive content that helps shape conversations, providing new data, trends, and expert analysis.
Whether your target audience is Gen Z, Gen X. millennials, baby boomers or silver surfers, we have insights into how demographics behave, think and purchase. This intelligence underpins our recommendations to our retail PR clients.
On behalf of our clients we:
- Put a national spotlight on Leicester for the inaugural LMF music festival – profiling acts including Professor Green, The Saturdays and Katy B
- Welcomed visionary designer, Julien Macdonald, and his entourage to Vision Express’ flagship Oxford Street store, launching his exclusive eyewear to national media
- Reignited passion for community bingo with a regional PR programme of bingo hall openings and journalist reviews for Buzz Bingo
A fast changing retail landscape
The retail industry is changing and came under unprecedented pressure from the pandemic. Good communications is more important than ever, as is nurturing brand trust.
Online shopping has grown exponentially, yet could be hit by taxes to breathe life back into bricks and mortar.
For online retailers this means clicks – and links – will become ever more crucial. Our digital PR specialists can help develop a strategy that integrates with SEO and embraces the importance of compelling content. All to ensure you’re reaching the right audience to drive sales.
A shopping list of retail PR opportunities
At Tonic, we’ve supported our retail PR clients via:
- Thought leadership placement – on relevant topics such as how to pivot operations and shift from surviving to thriving
- Product on page opportunities to showcase what they have to offer to consumer audiences
- Securing customer case study interest in national media
- Business profiles to highlight success
- Creative campaigns to grab attention in a crowded editorial space