Privacy Policy

Who we are

We are The Tonic Communications and this is our privacy policy.

Our website address is:

Our company number is 08475595

Our approach to your data

At The Tonic, we are committed to managing our business in an ethical manner. This means that where any data is stored, it is only used for legitimate business interests. As a PR consultancy we hold data on journalists, bloggers and influencers, which are sourced through legitimate sources and are covered by the ‘legitimate interest’ for communications with the media and to complete our business operations.

For instance, it is likely we hold names/emails/addresses/telephone numbers in order to send you information about a topic, story or campaign we believe you may be interested in. We also store data on clients, business partners, suppliers and potential clients, plus, where relevant, consumers who have consented to share their details, for example by entering promotions or completing surveys through our client/business partners.

Campaign-specific data we hold will be deleted as soon as the campaign has been completed and will be collected for the express purposes as described at the time of collection.

For business data, we may hold and process data specifically for the purposes of providing/offering services to you, and to manage those services.

Where the above is applicable, we do not share this data with any third parties who are not part of The Tonic team and we ensure that any ‘legitimate interest’ does not override your personal rights under data protection laws.

We do not sell our data, and would only disclose your personal information in the following circumstances:

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If at any time you contact us and ask The Tonic to remove us from our database we will do so. Such requests should be directed to

The policy below only applies specifically to our website. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

Information we may collect from you

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our website.
  • If you contact us, we may keep a record of it.
  • We may ask you to complete voluntary surveys that we use for research purposes
  • Details of your visits to our site, such as traffic data, location data, weblogs, operating system, browser usage and other communication data
  • Information about your computer, such as IP address, operating system and browser type, plus your general internet usage by using a cookie file which is stored on the hard drive of your computer.

All information you provide to us is stored on our secure servers. However, we cannot accept responsibility for the security of data transmitted to our site; this is at your own risk.

By providing personal data to The Tonic, you consent to the processing of such data by us as described in this privacy policy.


When visitors leave comments on our site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to our website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on our site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Notifying you of changes

The Company will notify all members of any changes it makes to its privacy policy. If we decide to change its privacy policy, we will post changes on this page.

Users have the right to ask The Tonic for a copy of the personal data held about them and to request that we correct any inaccuracies in that information. To obtain a copy please contact

We may need to apply a fee of £10 per request, to cover our costs for meeting the request.

Instagram did not return a 200.