Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
Optical health PR experts help national eye hospital
SpaMedica – which provides medical retina services and is a UK’s largest provider of NHS cataract surgery – enlisted the help of optical health PR experts The Tonic for strategic communications input, and to promote positive news stories from the organisation and its network of 50 hospitals. The Tonic works
Travel PR push earns motorhome brand TV fame
Luxury motorhome brand Hey Campers enlisted the support of travel PR specialists The Tonic Communications to launch the Midlands-based business and capitalise on the growing trend to staycation. The brief was to: Audit and optimise the Hey Campers website, to drive conversions and maximise bookings by ensuring the company ranked
Focus on PR for eyewear to restore central vision loss
OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
