One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media To position Medichecks as a leading blood test provider, healthcare comms agency The Tonic interrogated the company’s proprietary data to pinpoint newsworthy data stories. By accessing Medichecks’ records, which covered
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
Shining a light on the ‘Invisible Talent Pool’
The Tonic leads a charity PR strategy for Astriid – a non profit that helps people affected by long-term illness to find flexible employment opportunities After becoming a registered charity, Astriid commissioned The Tonic with a PR brief to help: drive member and employer sign-ups build relationships with charities and
