One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media To position Medichecks as a leading blood test provider, healthcare comms agency The Tonic interrogated the company’s proprietary data to pinpoint newsworthy data stories. By accessing Medichecks’ records, which covered
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
International PR campaign highlights the plight of deskless workers
Workforce management solution Quinyx turned to The Tonic for strategic counsel, campaign planning, PR and copywriting support to launch its annual international State of the Deskless Workforce study. With a wealth of global data – split by sector, gender and age – to draw from, The Tonic launched the overarching
