The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product
Show-stopping campaign for Julien Macdonald
The Tonic led launch event PR for an exclusive eyewear range from visionary designer Julien Macdonald. With a central London launch event location, The Tonic’s objective was to engage national and consumer media about the new range of glasses, and provide a glittering showcase in keeping with the Julien Macdonald
Putting national retailer in the frame
The Tonic was the retained PR agency for optician Vision Express for eight years A wide-ranging brief saw the agency: Launch the retailer’s Oxford Street flagship store with ambassador and chef Heston Blumenthal Manage trading announcements and acquisitions, including a Competitions & Markets Authority investigation Introduce new product ranges to
