The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
In the driving seat for Go North East
The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day. As a long term content agency and strategic consultant,
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
