The Tonic was enlisted to promote Vision Express’ extensive designer eyewear collection. A new One Direction designer eyewear range, for youngsters aged 6 to 14 years old, was due to hit Vision Express’ shelves. At the time of launch, the band had reached their peak and the boys boasted followers
Blooming good PR for Joules product launch
The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product
Show-stopping campaign for Julien Macdonald
The Tonic led launch event PR for an exclusive eyewear range from visionary designer Julien Macdonald. With a central London launch event location, The Tonic’s objective was to engage national and consumer media about the new range of glasses, and provide a glittering showcase in keeping with the Julien Macdonald
