World-leading manufacturer Luxfer Gas Cylinders commissioned The Tonic to provide a B2B PR strategy.
An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river.
The Tonic has worked on profiling a number of landmark projects featuring Luxfer’s alternative fuel expertise, including:
- the UK’s first hydrogen train, called the HydroFLEX
- UK-first hydrogen-powered double-decker buses
- the world’s first zero-emissions delivery trucks from Hyundai
Luxfer supplies products to some of the globe’s largest gas companies. In addition to alternative fuel applications, they are used in health and medical settings, SCBA for first responders, SCUBA for divers, and other specialist industries.
The Tonic’s remit is to provide strategic counsel – planning campaigns, developing content and providing awareness-raising opportunities through media relations activities.
The Results
Key successes:
- Securing a four-fold increase in coverage reach year-on-year
- Award entry development that has seen Luxfer recognised in schemes including the World Hydrogen Awards, UK Energy Awards, MAKE UK, MX Manufacturer and the Green Fleet Awards
- Delivering regular feature editorials for core trade publications such as Gasworld and H2 View
- Securing BBC crew to the Luxfer HQ to showcase its support for young trainees during National Apprenticeship Week.
To find out more about The Tonic’s credentials in communicating green transport services and initiatives, please contact our team today.
