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Travel & Transport
Award-winning Road Safety Week PR
The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between ...
Travel & Transport
In the driving seat for Go North East
The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities ...
Travel & Transport
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The ...
Retail and Leisure
National news from regional music festival PR
The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event ...
Retail and Leisure
Designer eyewear launch of One Direction range goes global
The Tonic was enlisted to promote Vision Express’ extensive designer eyewear collection. A new One Direction designer eyewear range, for youngsters aged 6 to 14 ...
Retail and Leisure
Blooming good PR for Joules product launch
The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise ...
Retail and Leisure
Show-stopping campaign for Julien Macdonald
The Tonic led launch event PR for an exclusive eyewear range from visionary designer Julien Macdonald. With a central London launch event location, The Tonic’s ...
Retail and Leisure
Putting national retailer in the frame
The Tonic was the retained PR agency for optician Vision Express for eight years A wide-ranging brief saw the agency: Launch the retailer’s Oxford Street ...
Health & Wellbeing
Shining a light on the ‘Invisible Talent Pool’
The Tonic leads a charity PR strategy for Astriid – a non profit that helps people affected by long-term illness to find flexible employment opportunities ...